The 'hole in the bucket' and the impracticality
to plug the hole' are true of even the best
of marketing systems. Lucikly, it's easily possible
to fix the 'hole' in internet market systems,
not so easy with brick & mortar systems.
Let's see how.
You know there are several factors in your landing
page and sales page that could be tweaked, just
a little bit,... that could increase your sales
by 5% to 25% (or even more).
For
example, the sales page could be rendered with
several variations of...Font, Template, Main
Headline Copy, Main Headline Color, Main Headline
Point Size, Main Image, Subheadline Copy, Testimonial
presentation, Body copy size, Your Story &
Its presentation, Payment Options presentation,
Guarantee Copy, Guarantee, Image/ Text, Order
Image/ Text,... and what have you.
Imagine
testing only 4 of these factors, with 3 options
of each, and finding that... up goes your sales
by 44%.
(Assuming 25%, 5%, 0% and 10% sales increase
due to identification of the best of the options
for Main Headline Copy, Main Image, Story &
Its presentation, and Payment Methods presentation.)
[44% Increase because, (1.25X1.05X1X1.1)-1 =
1.44].
But
how can you test 3 combinations of 4 variables
at the same time? The answer is, 'You Can'!
Won't
it take for ever, and won't it be impractical?
No. By creating just 9 sales pages (with a combination
of all these variables), it is possible to test
them all in one go, and find out which combination
will maximize your sales.
This is just an example. More variables and
options can be tested, simultaneously, though
it may increase the test duration to get reliable
results.
Coming
under 'statistics' and 'design of experiments',
such experiments are being secretly used by
the top internet marketing experts regularly
in maximizing their sales and profits.
Typical
increase in sales that you could expect is 25%
to 100%, but even 400% or more is possible.
This Sales Maximizer Testing has scope and power
beyond the split testing that you'd be aware
of.
Please
contact us through Help
Desk, describing your exact requirement.
We'll answer your questions, and give you a
quote within 1 working day.
Virtual Jeeves is a team of flesh and
blood professionals who feel and understand customer needs, in
America, Ireland, Hong Kong, and every part of the globe. We are
virtual only in terms of our physical presence; we deliver absolutely
REAL results.